Lintec & Linnhoff re-enters India after successful rebranding to better serve the South Asia market
31 July 2020, Singapore – Lintec & Linnhoff announced today its re-entry into the India market, which has been one of the Group’s stronghold markets for the Linnhoff brand across a span of two decades, under a brand-new global business strategy. Lintec & Linnhoff is committed to providing support to all their local clients, not only in managing their existing fleet of plants but also in meeting their future project’s needs. The Group is tenaciously working on the development of long-term strategic planning that is geared towards supporting infrastructure projects in India and at the same time, growing together with their clients.
Lintec & Linnhoff will manufacture and distribute the latest range of Linnhoff asphalt mixing plant models with cutting edge technologies, and the full range of Eurotec concrete batching plants, Lintec containerized asphalt and concrete mixing plants, as well as concrete cooling solutions. This will expand the Group’s range of offerings in India from the limited range of first-generation Linnhoff asphalt mixing plants, which have been and will continue to be available for a limited time.
“We are amongst the first few global asphalt mixing plant manufacturers to enter the Indian market in the late 90s”, said Mr. Daniel Chan, Executive Chairman and Director of the Group. “With the building construction industry in India expecting to reach INR 35,220.8 billion (EUR 410 billion) by 2024, we have made new investment plans to expand the product portfolios offered in India through a new business strategy to provide high quality and improved plants to our existing clients and new customers.”
Since the acquisition of the German trademarks and IP rights of the Lintec and Linnhoff brands from its previous partners (Lintec GmbH & Co. KG) in late 2017, the new executive committee helmed by the Chairman has led the company through significant business transformation, notably its successful rebranding exercise which consolidated the corporate and brand identities with a reinvigorated brand identity system. The new brand signature incorporates its strategic visions with its rich German heritage, creating a stronger brand identity. In less than 3 years, the Group had further expanded its sales distribution network to 20 more countries across Asia, Middle East, and Latin America, beyond its strong traditional markets in Southeast Asia, Russia, Eastern Europe, and China. New satellite offices have also been set up in Lebanon and Brazil to support this growth. Today, the Group operates across a comprehensive network in more than 80 countries.
Senior Marketing Manager
Lintec & Linnhoff Holdings Pte Ltd